William Conway-Vimier
Jul 77 min read
Patient, User, Purchaser: The Three Stakeholders
Introduction Most medical device founders start with a compelling, patient centered story; the patient is better off because of what we built. It is the right instinct but in MedTech, your device also has to consider the person who uses it, and the entity that pays for it. A novel imaging tool can improve outcomes, but if it frustrates the clinician operating it, it will still fail to clear a hospital's purchasing committee. This is the MedTech value triangle: patient, user,